Keep it about your business, not your customers. Your brief is saved in ChatGPT and used in every chat, so leave out customer names, private details and anything you wouldn't put on your website.
Next
Save your brief in ChatGPT
Pick one of these. The first one is the easiest and works on the free plan.
- Custom instructions (easiest)In ChatGPT, open Settings › Personalisation, find custom instructions, and paste your brief. ChatGPT then uses it in every new chat.
- A project for your businessCreate a new project called your business name and paste the brief into the project's instructions. Every chat inside that project uses it, and your other chats stay separate.
- Paste it at the start of a chatNo setup at all. Paste the brief, then ask for what you need. Handy for trying it out before you save it anywhere.
Menus change as ChatGPT updates. If a setting isn't where this says, search the ChatGPT help centre for its name.
Then
Test it
Try these three prompts with your brief saved. If something sounds off, update the brief, not each post.
Test 1A post
Write an Instagram caption about [something happening in your business this week].
Test 2A customer reply
A customer asked: [paste a question, with any names removed]. Write my reply.
Test 3The honest check
Read my brand brief again. Based on it, what's missing that would help you write more like me? Ask me up to five questions.
You stopped explaining yourself in every chat. The brief does it for you, so you spend your time editing good drafts instead of fixing generic ones.
Want a hand?
Let's get your voice right together.
Bring your brief to a free consultation and we'll fine-tune it for your business.
Stay regulated and get things done. Amanda
