A week of post ideas
Use it when: You open Instagram, stare at it, and close it again.
Give me 7 post ideas for my [type of business] for this week. My customers are [who they are]. Include one tip, one behind-the-scenes, one customer question answered, one offer, one personal story, one seasonal or local idea and one just-for-fun post. Give each one a strong first line.
Tip: Pick three and do them well. Seven is a menu, not a to-do list.
Hooks that stop the scroll
Use it when: Your post is good, but the first line is flat.
Here's my post: [paste your caption]. Write 5 different opening lines that would make my ideal customer, [who they are], stop scrolling. Keep each under 12 words and avoid clickbait.
Tip: Read them out loud. The one you'd actually say is the one to use.
Turn a client win into a post
Use it when: A client got a great result and you want to share it (with their permission).
A client of my [type of business] recently [what happened, no names]. They've said I can share it. Write an Instagram post that tells the story in a warm, non-braggy way and ends with a gentle invitation for others who want the same result.
Tip: Always ask first. A quote in their own words beats anything you write.
Plan around Australian dates
Use it when: You keep realising it's Mother's Day after the moment has passed.
What Australian dates, seasons and events between [month] and [month] suit my [type of business] in [your state]? Think school holidays, EOFY, Mother's and Father's Day, Christmas and local events. For each, suggest a post or offer idea and when I should start promoting it.
Tip: Put the start dates in your calendar today, not the event dates.
One post, five ways
Use it when: You wrote something good and only used it once.
Here's a post that did well for me: [paste it]. Turn it into: an Instagram caption, a short Facebook post, a 30-second Reel script, a newsletter paragraph and a Google Business Profile update. Keep my voice in all five.
Tip: Space them out over two weeks. Nobody sees everything you post.
A 30-second Reel script
Use it when: You know Reels work, but you freeze when you hit record.
Write a 30-second Reel script for my [type of business] about [topic]. Include what I say, what I show on screen and the text overlay for each part. Make the first 3 seconds grab attention and keep the language natural, like I'm talking to a friend.
Tip: Film it in three short takes, not one perfect one.
Your Instagram bio
Use it when: Your bio still says what you did three years ago.
Write 5 Instagram bio options for my business. I help [who] with [what], I'm based in [suburb or online], and I want people to [book / buy / message me]. Keep each under 150 characters and make it clear and warm.
Tip: Your bio's job is to make the next step obvious. Clever comes second.
Promote without feeling salesy
Use it when: You've got an offer to share and you'd rather do your tax.
I'm promoting [your offer] for [price] until [date]. Write 3 posts that feel helpful rather than pushy: one that names the problem it solves, one that answers the common worries, and one last-chance reminder. My customers are [who].
Tip: If it genuinely helps them, telling them about it is a kindness.
Social media and marketing
Captions, ideas and promotions that sound like you, not a robot.
A week of post ideas
Use it when: You open Instagram, stare at it, and close it again.
Tip: Pick three and do them well. Seven is a menu, not a to-do list.
Hooks that stop the scroll
Use it when: Your post is good, but the first line is flat.
Tip: Read them out loud. The one you'd actually say is the one to use.
Turn a client win into a post
Use it when: A client got a great result and you want to share it (with their permission).
Tip: Always ask first. A quote in their own words beats anything you write.
Plan around Australian dates
Use it when: You keep realising it's Mother's Day after the moment has passed.
Tip: Put the start dates in your calendar today, not the event dates.
One post, five ways
Use it when: You wrote something good and only used it once.
Tip: Space them out over two weeks. Nobody sees everything you post.
A 30-second Reel script
Use it when: You know Reels work, but you freeze when you hit record.
Tip: Film it in three short takes, not one perfect one.
Your Instagram bio
Use it when: Your bio still says what you did three years ago.
Tip: Your bio's job is to make the next step obvious. Clever comes second.
Promote without feeling salesy
Use it when: You've got an offer to share and you'd rather do your tax.
Tip: If it genuinely helps them, telling them about it is a kindness.