Brand voice builder | The Regulation Collective

Keep it about your business, not your customers. Your brief is saved in ChatGPT and used in every chat, so leave out customer names, private details and anything you wouldn't put on your website.

These boxes show an example florist so you can see how it works.

1. Your business Business name What you do, in one sentenceSay it the way you'd say it at a school gate. Where you're based and who you serve Your ideal customersWho they are and what they care about. What you sellYour main products or services, one per line.

2. How you sound

Pick up to three words that describe your voice.

How formal are you? ChattyFormal

Emojis

3. Your words Words and phrases you love using Words you'd never useOverused words, or ones that don't fit your brand.

4. Your rules Always do thisOne per line, e.g. mention free delivery. Never do this

5. Something you've written Paste one or two posts, emails or captions you're proud ofThis is the most useful box on the page.

Save your brief in ChatGPT

Pick one of these. The first one is the easiest and works on the free plan.

Custom instructions (easiest)In ChatGPT, open Settings › Personalisation, find custom instructions, and paste your brief. ChatGPT then uses it in every new chat.
A project for your businessCreate a new project called your business name and paste the brief into the project's instructions. Every chat inside that project uses it, and your other chats stay separate.
Paste it at the start of a chatNo setup at all. Paste the brief, then ask for what you need. Handy for trying it out before you save it anywhere.

Menus change as ChatGPT updates. If a setting isn't where this says, search the ChatGPT help centre for its name.

Then

Test it

Try these three prompts with your brief saved. If something sounds off, update the brief, not each post.

Test 1A post

Write an Instagram caption about [something happening in your business this week].

Test 2A customer reply

A customer asked: [paste a question, with any names removed]. Write my reply.

Test 3The honest check

Read my brand brief again. Based on it, what's missing that would help you write more like me? Ask me up to five questions.

What just happened

You stopped explaining yourself in every chat. The brief does it for you, so you spend your time editing good drafts instead of fixing generic ones.

Tired of copying and pasting?

These prompts are a great start. But if you'd rather these jobs happened on their own, without opening ChatGPT and pasting a prompt every time, I can set that up for you. Your brand voice gets built in, so everything sounds like you.

Enquiry replies drafted for you as soon as they arrive
A month of social posts planned and scheduled in one go
Follow-ups and reminders that send themselves

Book a free call A free 30-minute call. No obligation, no sales pitch.

Want a hand?

Let's get your voice right together.

Bring your brief to a free consultation and we'll fine-tune it for your business.

Book a free consultation More free resources

Stay regulated and get things done. Amanda